How Virtual Reality Will Change the Way You View the World
No longer solely reserved for gaming, virtual reality is moving into wider application and adoption in the business setting, to market everything from products to property. In addition to the...
View ArticleSplit Decision: A Simple Look at A/B Testing
Recently, we’ve found ourselves in situations where opinions have differed. From whether to use a specific page payout, or a certain image or headline, the views of the agency and client will often...
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5 Simple Ways to Add Video To Your Content Marketing Mix
For businesses that haven’t yet taken the plunge into video marketing, today’s tools, technology and publishing platforms make it easier than ever to get involved for little to no cost. 2015 was well...
View Article4 Key Metrics Affecting Your Website’s Success
Given the pace of technical change and the fierce competition to rank highly in search, setting and forgetting your website after launch is an easy way to make your business tumble. As a marketer, it’s...
View ArticleMobile Marketing Predictions for 2016
Tesla Motors founder Elon Musk recently compared turning off your smartphone to “phantom limb” syndrome. Even when we’re not using our phones, we still feel like they’re always a part of us. As humans...
View ArticleHere’s Why Google’s Mobile Rankings Matter
The web’s transformation rewarded by Google’s new mobile ranking system keeps growing at an exponential rate. For those who missed the buzz, back in April 2015 Google announced a rollout of mobile rank...
View Article8 Digital Tools to Keep Global Teams Connected
If you’re like most businesses, your employees are probably doing work outside the office. The 2016 Global Workplace Analytics report found employees are increasingly mobile when completing tasks, as...
View ArticleHow to Inject a Human Touch into an E-Commerce Site
Shopping online and on mobile devices is the dominant trend in E-Commerce, as professional services network PwC reports in its Global Total Retail Survey 2016 that 54 percent of people buy products...
View ArticleBeing Authentic. Designing Genuine Experiences
‘One size fits all’ is an ideal utopia. There is no such thing, in any field of life, that’s a perfect universal fit, a solution right for everybody, or everything. Life is relative, and all...
View Article2017 Digital Trends
The team at Frank are constantly finding new ways to improve the digital experience for our clients and their customers. I took some time with directors Matt Barbelli and Alex Moyse to get an...
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